You have to admire those early adopters, prepared to accept the awkwardness of emerging methodologies, in order to be a part of something new, exciting and, hopefully, creative too.
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Always a winner, the vintage video has a warmth and charm about it that the contemporary and futuristic simply doesn’t have. Across the board, the appeal of vintage hasn’t died down and only seems to be getting stronger.
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Aside from a narrative and direction, colour is one of the main components that attracts viewers - especially in promotional videos. By harnessing the power of colour correctly, you can create something that is visually distinctive and most importantly, attractive to your chosen audience.
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So, you’ve got your video sorted, you’ve captured some outstanding imagery and you have something you consider to be award winning, but you’ve hit a bump in the road: how to narrate your video.
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Shooting a video with your phone has come a long way since those grainy clips you used to share on Yahoo Messenger back in the day. Focusing on the iPhone here, the video components in the latest models comprise a handsome amount of technology, including optical image stabilisation, which all help in giving you the ability to shoot stunning 4K footage.
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What’s so good about filming outdoors, whether it be the rolling hills of the Sussex Downs or the Skyrim vibes of the New Forest, is that it gives you a lot more creative freedom.
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‘MT’ has a history of shooting video fast, whilst simultaneously controlling a potentially unruly crowd of children and teenagers. It’s a tricky combination, made even more so by tight schedules and a lack of funds.
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It seems to be the way of all things technological; that the fire is repeatedly stolen from Heaven and placed into the hands of the proletariat to use as they see fit. The once difficult and expensive is inevitably set on a slope of devaluation, destined to become easy and cheap.
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While old viewing habits have faded or become obsolete, video in general is more popular and prevalent than ever.
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The insta360 Nano could just be the most interesting piece of video technology that has fallen onto the market place in recent weeks. Interest is subjective, but a 3K, live-streaming, 360°/spherical video camera that clips onto your iPhone? Surely, that’s worth talking about.
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Portrait-oriented videos (or ‘vertical’ videos) have received a terrible rap over the years, and not without reason. Cries of “say no to vertical videos” became widespread as smartphone cameras became increasingly high- quality and their users increasingly used them for web videos.
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If you’re a frequent Facebook user, you may have noticed the proliferation of Closed Captioning, or subtitles, throughout the videos on your feed. Ever since Facebook introduced its autoplay feature, videos play silently as you scroll past them – leading to an explosion of subtitled videos.
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If you hear the topics of size and weight cropping up in the excited verbal gushing that comes with the prospect of new gear, you may be surprised. Surely it’s all about the specification and the quality of the output, right? Well, whilst priorities don’t exactly change (that much), other factors certainly creep into consideration with experience.
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What’s a good storyboard worth? Perhaps you have never thought about this standard pre-production tool in such direct terms. The role of a storyboard is to convey the flow of the narrative on a scene by scene basis, typically as a sequence of key images and instructions that depict, in basic terms, the contents of the captured frame at each crucial juncture.
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It is hard to overstate the role of lighting in any production. Unless you have a creative interest in the creation of moving (or still) images then it’s all just another entry in the credit roll as you make a dash for the cinema exit. Perhaps it registers subconsciously as you view a TV commercial or promo?
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‘BC’ is based in rural Lincolnshire and produces shoestring videos for web release, with a hybrid, DIY ethos and a mobile setup that would comfortably drop into a car boot. He typifies a grassroots movement of motivated, small scale individuals dotted across the globe who have benefitted from a technological revolution. He doesn’t even own a dedicated digital video camera.
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